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Conference Paper: The Role of Cultural Influences in Technology Acceptance Model (TAM) Studies
| Title | The Role of Cultural Influences in Technology Acceptance Model (TAM) Studies |
|---|---|
| Authors | |
| Issue Date | 2014 |
| Publisher | College of Business, Universiti Utara Malaysia. |
| Citation | The International Conference On Business Management (ICBM), Kuala Lumpur, Malaysia, 18-19 August 2014 How to Cite? |
| Abstract | This paper seeks to investigate the cultural impacts on adoption behavior at individual level in the context of TAM studies. It is posited that cultural dimensions should play a more key role in assessing the adoption of IS/IT for an individual. In particular, the four cultural dimensions developed by Hofstede are studied in this study, namely uncertainty avoidance, masculinity, individualism, and Confucian dynamism (long-term orientation). Moreover, some hypotheses are suggested here on how to incorporate the above cultural dimensions into TAM when studying IS/IT adoption. This paper concludes that IS/IT adoption studies at individual level should consider the influences of cultural dimensions wherever possible. |
| Description | Conference Theme: Sustaining Business Competitiveness Through Strategic Collaboration and Innovation |
| Persistent Identifier | http://hdl.handle.net/10722/201483 |
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Lok, CK | en_US |
| dc.date.accessioned | 2014-08-21T07:28:42Z | - |
| dc.date.available | 2014-08-21T07:28:42Z | - |
| dc.date.issued | 2014 | en_US |
| dc.identifier.citation | The International Conference On Business Management (ICBM), Kuala Lumpur, Malaysia, 18-19 August 2014 | en_US |
| dc.identifier.uri | http://hdl.handle.net/10722/201483 | - |
| dc.description | Conference Theme: Sustaining Business Competitiveness Through Strategic Collaboration and Innovation | - |
| dc.description.abstract | This paper seeks to investigate the cultural impacts on adoption behavior at individual level in the context of TAM studies. It is posited that cultural dimensions should play a more key role in assessing the adoption of IS/IT for an individual. In particular, the four cultural dimensions developed by Hofstede are studied in this study, namely uncertainty avoidance, masculinity, individualism, and Confucian dynamism (long-term orientation). Moreover, some hypotheses are suggested here on how to incorporate the above cultural dimensions into TAM when studying IS/IT adoption. This paper concludes that IS/IT adoption studies at individual level should consider the influences of cultural dimensions wherever possible. | en_US |
| dc.language | eng | en_US |
| dc.publisher | College of Business, Universiti Utara Malaysia. | - |
| dc.relation.ispartof | International Conference On Business Management (ICBM) | en_US |
| dc.title | The Role of Cultural Influences in Technology Acceptance Model (TAM) Studies | en_US |
| dc.type | Conference_Paper | en_US |
| dc.identifier.email | Lok, CK: cklok@hku.hk | en_US |
| dc.identifier.hkuros | 231915 | en_US |
| dc.publisher.place | Malaysia | - |