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Conference Paper: Cell phone feature preferences among older adults: A paired comparison study

TitleCell phone feature preferences among older adults: A paired comparison study
Authors
Keywordscommunication & governance
cell phone features
paired comparison
Issue Date2014
PublisherInternational Society for Gerontechnology. The Journal's web site is located at http://www.gerontechnology.info/Journal
Citation
The 9th World Conference of Gerontechnology (ISG 2014), Taipei, Taiwan, 18-21 June 2014. In Gerontechnology: international journal on the fundamental aspects of technology to serve the ageing society , 2014, v. 13 n. 2, p. 184, abstract no. 68 How to Cite?
AbstractGerontechnology 2014;13(2):184; doi:10.4017/gt.2014.13.02.068.00 Purpose Product features can meet particular customer needs and are important sources of benefits received when a product is purchased and used1. Previous studies have found that cell phone feature preferences are different for gender and age groups2,3. Industrial designers and manufacturers need to consider individual differences in preferences when designing and marketing a product to a specific user group. Cell phone usage by seniors is increasing, but there has been little research concerning preferences among older people for cell phone features. The purpose of this study is to determine a ranking of importance of cell phone features among elderly users. Method Paired comparison was used to prioritize cell phone features. Administering this method is easy and fast, and it provides a straightforward way to compare choices and determine a preference order4,5. Eight cell phone features, identified from a pilot study6, were compared in pairs by 42 participants. All the participants were aged 60 to 80 years and with more than five years of experience in cell phone usage. Each participant was asked to make 28 pairwise comparisons and express a preference on a paper-format questionnaire, giving a total of 1,176 responses. Results & Discussion Mean orders of preference rating from lowest to highest are shown in Table 1. As expected, the most preferred feature for the elderly is the calling feature. These are followed in preference by the phone book feature, clock, emergency button, alarm, camera, and calculator. The least preferred feature is the short message service (SMS), which differs from the finding for young people3, for whom SMS is the favorite feature after calling. It is noted that features requiring less mental effort to perform are more appealing to the participants. Based on the results of this study, features desired by specific customer groups need to be given priority in product design and marketing in order to enhance product attractiveness and usability.
DescriptionConference Theme: Cultural and Social Diversity in Gerontechnology
Persistent Identifierhttp://hdl.handle.net/10722/198734
ISSN
2015 SCImago Journal Rankings: 0.238

 

DC FieldValueLanguage
dc.contributor.authorChen, Ken_US
dc.contributor.authorChan, AHSen_US
dc.contributor.authorMa, Qen_US
dc.date.accessioned2014-07-07T09:42:06Z-
dc.date.available2014-07-07T09:42:06Z-
dc.date.issued2014en_US
dc.identifier.citationThe 9th World Conference of Gerontechnology (ISG 2014), Taipei, Taiwan, 18-21 June 2014. In Gerontechnology: international journal on the fundamental aspects of technology to serve the ageing society , 2014, v. 13 n. 2, p. 184, abstract no. 68en_US
dc.identifier.issn1569-1101-
dc.identifier.urihttp://hdl.handle.net/10722/198734-
dc.descriptionConference Theme: Cultural and Social Diversity in Gerontechnology-
dc.description.abstractGerontechnology 2014;13(2):184; doi:10.4017/gt.2014.13.02.068.00 Purpose Product features can meet particular customer needs and are important sources of benefits received when a product is purchased and used1. Previous studies have found that cell phone feature preferences are different for gender and age groups2,3. Industrial designers and manufacturers need to consider individual differences in preferences when designing and marketing a product to a specific user group. Cell phone usage by seniors is increasing, but there has been little research concerning preferences among older people for cell phone features. The purpose of this study is to determine a ranking of importance of cell phone features among elderly users. Method Paired comparison was used to prioritize cell phone features. Administering this method is easy and fast, and it provides a straightforward way to compare choices and determine a preference order4,5. Eight cell phone features, identified from a pilot study6, were compared in pairs by 42 participants. All the participants were aged 60 to 80 years and with more than five years of experience in cell phone usage. Each participant was asked to make 28 pairwise comparisons and express a preference on a paper-format questionnaire, giving a total of 1,176 responses. Results & Discussion Mean orders of preference rating from lowest to highest are shown in Table 1. As expected, the most preferred feature for the elderly is the calling feature. These are followed in preference by the phone book feature, clock, emergency button, alarm, camera, and calculator. The least preferred feature is the short message service (SMS), which differs from the finding for young people3, for whom SMS is the favorite feature after calling. It is noted that features requiring less mental effort to perform are more appealing to the participants. Based on the results of this study, features desired by specific customer groups need to be given priority in product design and marketing in order to enhance product attractiveness and usability.-
dc.languageengen_US
dc.publisherInternational Society for Gerontechnology. The Journal's web site is located at http://www.gerontechnology.info/Journal-
dc.relation.ispartofGerontechnology: international journal on the fundamental aspects of technology to serve the ageing societyen_US
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.subjectcommunication & governance-
dc.subjectcell phone features-
dc.subjectpaired comparison-
dc.titleCell phone feature preferences among older adults: A paired comparison studyen_US
dc.typeConference_Paperen_US
dc.identifier.emailChen, K: kechen@hku.hken_US
dc.description.naturepublished_or_final_version-
dc.identifier.doi10.4017/gt.2014.13.02.068.00en_US
dc.identifier.hkuros230039en_US
dc.identifier.volume13en_US
dc.identifier.issue2-
dc.identifier.spage184, abstract no. 68en_US
dc.identifier.epage184, abstract no. 68en_US
dc.publisher.placeNetherlands-

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