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Article: Anthropological Study of the Failure of Localization of Japanese Overseas Corporations

TitleAnthropological Study of the Failure of Localization of Japanese Overseas Corporations
日本跨國企業經營本地化失敗原因之人類學探究: 香港八佰伴個案研究
Authors
Keywords日本跨國企業
企業經營本地化
種族意識
種族身分認同
八佰伴
Issue Date2007
PublisherBeijing Dui Wai Mao Yi Xue Yuan (北京對外貿易學院). The Journal's web site is located at http://ryxxyyj.periodicals.net.cn/
Citation
Nihongo No Gakushu To Kenkyu (Journal of Japanese Language Study and Research), 2007, v. 5, p. 82-89 How to Cite?
日語學習與硏究, 2007, v. 5, p. 82-89 How to Cite?
Abstract日本跨國企業進軍海外市場日子不短,其對當地社會的影響頗大.因此日本跨國企業尤其是其經營的本地化問題,一直以來是中外學者們非常關注的課題.本文以八佰伴集團為個案研究,采用人類學的田野調查及參與觀察法,企圖探討日本跨國企業經營本地化失敗的根源.本文指出:種族意識及種族身份認同,是導致日本跨國企業經營本地化失敗的一個重要原因.
Persistent Identifierhttp://hdl.handle.net/10722/198437
ISSN

 

DC FieldValueLanguage
dc.contributor.authorWong, HW-
dc.date.accessioned2014-07-04T03:37:37Z-
dc.date.available2014-07-04T03:37:37Z-
dc.date.issued2007-
dc.identifier.citationNihongo No Gakushu To Kenkyu (Journal of Japanese Language Study and Research), 2007, v. 5, p. 82-89-
dc.identifier.citation日語學習與硏究, 2007, v. 5, p. 82-89-
dc.identifier.issn1002-4395-
dc.identifier.urihttp://hdl.handle.net/10722/198437-
dc.description.abstract日本跨國企業進軍海外市場日子不短,其對當地社會的影響頗大.因此日本跨國企業尤其是其經營的本地化問題,一直以來是中外學者們非常關注的課題.本文以八佰伴集團為個案研究,采用人類學的田野調查及參與觀察法,企圖探討日本跨國企業經營本地化失敗的根源.本文指出:種族意識及種族身份認同,是導致日本跨國企業經營本地化失敗的一個重要原因.-
dc.languagechi-
dc.publisherBeijing Dui Wai Mao Yi Xue Yuan (北京對外貿易學院). The Journal's web site is located at http://ryxxyyj.periodicals.net.cn/-
dc.relation.ispartofNihongo No Gakushu To Kenkyu (Journal of Japanese Language Study and Research)-
dc.relation.ispartof日語學習與硏究-
dc.subject日本跨國企業-
dc.subject企業經營本地化-
dc.subject種族意識-
dc.subject種族身分認同-
dc.subject八佰伴-
dc.titleAnthropological Study of the Failure of Localization of Japanese Overseas Corporationsen_US
dc.title日本跨國企業經營本地化失敗原因之人類學探究: 香港八佰伴個案研究-
dc.typeArticleen_US
dc.identifier.emailWong, HW: hwwongc@hkucc.hku.hk-
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.doi10.3969/j.issn.1002-4395.2007.05.015-
dc.identifier.hkuros148847-
dc.identifier.volume5-
dc.publisher.placeBeijing (北京)-

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