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Conference Paper: An incentive scheme for non-cooperative social networks under the Independent Cascade Model

TitleAn incentive scheme for non-cooperative social networks under the Independent Cascade Model
Authors
KeywordsInfluence maximization
Cooperative
Social network
Issue Date2013
PublisherIEEE Computer Society. The Journal's web site is located at https://ieeexplore.ieee.org/xpl/conhome.jsp?punumber=1001411
Citation
The 2013 IEEE/WIC/ACM International Joint Conferences on Web Intelligence (WI) and Intelligent Agent Technologies (IAT), Atlanta, GA., 18-20 November 2013. In Conference Proceedings, 2013, p. 565-570 How to Cite?
AbstractIn this paper we analyze influence maximization for noncooperative social networks under the Independent Cascade Model. We propose a model of noncooperative nodes and prove some interesting properties of this model. Based on this, we further develop a game-theoretic model to characterize the behavior of noncooperative nodes, and design a Vickrey-Clarke-Groves-like scheme to incentivise cooperation. An advertiser can resolve the negative effect of noncooperation with our proposed solution. Evaluation on large social networks demonstrates the importance of cooperation and the effectiveness of our proposed incentive scheme in maximizing influence. We also discuss the budget allocation between seed nodes activation and incentives to non-seed nodes.
DescriptionSession 20: Intelligent e-Technology I
Persistent Identifierhttp://hdl.handle.net/10722/191602
ISBN
ISI Accession Number ID

 

DC FieldValueLanguage
dc.contributor.authorYang, Yen_US
dc.contributor.authorLi, VOKen_US
dc.contributor.authorXu, Ken_US
dc.date.accessioned2013-10-15T07:14:35Z-
dc.date.available2013-10-15T07:14:35Z-
dc.date.issued2013en_US
dc.identifier.citationThe 2013 IEEE/WIC/ACM International Joint Conferences on Web Intelligence (WI) and Intelligent Agent Technologies (IAT), Atlanta, GA., 18-20 November 2013. In Conference Proceedings, 2013, p. 565-570en_US
dc.identifier.isbn978-1-4799-2902-3-
dc.identifier.urihttp://hdl.handle.net/10722/191602-
dc.descriptionSession 20: Intelligent e-Technology I-
dc.description.abstractIn this paper we analyze influence maximization for noncooperative social networks under the Independent Cascade Model. We propose a model of noncooperative nodes and prove some interesting properties of this model. Based on this, we further develop a game-theoretic model to characterize the behavior of noncooperative nodes, and design a Vickrey-Clarke-Groves-like scheme to incentivise cooperation. An advertiser can resolve the negative effect of noncooperation with our proposed solution. Evaluation on large social networks demonstrates the importance of cooperation and the effectiveness of our proposed incentive scheme in maximizing influence. We also discuss the budget allocation between seed nodes activation and incentives to non-seed nodes.-
dc.languageengen_US
dc.publisherIEEE Computer Society. The Journal's web site is located at https://ieeexplore.ieee.org/xpl/conhome.jsp?punumber=1001411-
dc.relation.ispartofIEEE/WIC/ACM International Conference on Web Intelligence (WI) Proceedingsen_US
dc.rightsIEEE/WIC/ACM International Conference on Web Intelligence (WI). Copyright © IEEE Computer Society.-
dc.rights©2013 IEEE. Personal use of this material is permitted. However, permission to reprint/republish this material for advertising or promotional purposes or for creating new collective works for resale or redistribution to servers or lists, or to reuse any copyrighted component of this work in other works must be obtained from the IEEE.-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.subjectInfluence maximization-
dc.subjectCooperative-
dc.subjectSocial network-
dc.titleAn incentive scheme for non-cooperative social networks under the Independent Cascade Modelen_US
dc.typeConference_Paperen_US
dc.identifier.emailYang, Y: ylyang@eee.hku.hken_US
dc.identifier.emailLi, VOK: vli@eee.hku.hk-
dc.identifier.emailXu, K: xukuang@eee.hku.hk-
dc.identifier.authorityLi, VOK=rp00150en_US
dc.description.naturepublished_or_final_version-
dc.identifier.doi10.1109/WI-IAT.2013.79-
dc.identifier.hkuros225442en_US
dc.identifier.spage565-
dc.identifier.epage570-
dc.identifier.isiWOS:000331265000081-
dc.publisher.placeUnited States-
dc.customcontrol.immutablesml 140217-

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