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Article: Understanding the mechanism behind the zero-commission Chinese outbound package tours: Evidence from case studies

TitleUnderstanding the mechanism behind the zero-commission Chinese outbound package tours: Evidence from case studies
Authors
KeywordsChina
International Travel
Tourism
Issue Date2009
PublisherEmerald Group Publishing Limited. The Journal's web site is located at http://www.emeraldinsight.com/ijchm.htm
Citation
International Journal Of Contemporary Hospitality Management, 2009, v. 21 n. 6, p. 734-751 How to Cite?
AbstractPurpose - This study attempts to demystify the mechanism behind the negative event of the so-called "zero-commission" tours that have become synonymous with the booming Chinese outbound tourism in the past decade. Design/methodology/approach - Utilizing the Atlas.ti computer qualitative analysis software, nine proposed key factors constituting the zero-tour phenomenon are examined and proven through a content analysis of 30 case studies. Findings - The validity of the proposed nine factors causing the zero-tour and their respective degrees of relevance to the phenomenon are also investigated and empirically tested in the study. Research limitations/implications - The study used the cases from destinations such as Hong Kong and Thailand. It will be better if cases from other destinations such as Malaysia, Japan, Singapore, and Australia can be examined in future studies since the zero-tour phenomenon also exists in other countries. Practical implications - This study may serve as a reference for the drafting and implementation of both policy and business countermeasures to curb the zero-commission tours. Consequently, this would facilitate more positive contributions of the Chinese outbound tourism industry to global tourism development. Originality/value - No empirical study on the zero-tour phenomenon was found in the literature. Based on the game theory, the proposed and empirically tested nine factors can serve as the foundation on which future studies on the zero-commission tour can be conducted. © Emerald Group Publishing Limited.
Persistent Identifierhttp://hdl.handle.net/10722/181233
ISSN
2015 Impact Factor: 2.176
2015 SCImago Journal Rankings: 1.329
ISI Accession Number ID
References

 

DC FieldValueLanguage
dc.contributor.authorZhang, HQen_US
dc.contributor.authorYan, YQen_US
dc.contributor.authorLi, Yen_US
dc.date.accessioned2013-02-21T02:03:11Z-
dc.date.available2013-02-21T02:03:11Z-
dc.date.issued2009en_US
dc.identifier.citationInternational Journal Of Contemporary Hospitality Management, 2009, v. 21 n. 6, p. 734-751en_US
dc.identifier.issn0959-6119en_US
dc.identifier.urihttp://hdl.handle.net/10722/181233-
dc.description.abstractPurpose - This study attempts to demystify the mechanism behind the negative event of the so-called "zero-commission" tours that have become synonymous with the booming Chinese outbound tourism in the past decade. Design/methodology/approach - Utilizing the Atlas.ti computer qualitative analysis software, nine proposed key factors constituting the zero-tour phenomenon are examined and proven through a content analysis of 30 case studies. Findings - The validity of the proposed nine factors causing the zero-tour and their respective degrees of relevance to the phenomenon are also investigated and empirically tested in the study. Research limitations/implications - The study used the cases from destinations such as Hong Kong and Thailand. It will be better if cases from other destinations such as Malaysia, Japan, Singapore, and Australia can be examined in future studies since the zero-tour phenomenon also exists in other countries. Practical implications - This study may serve as a reference for the drafting and implementation of both policy and business countermeasures to curb the zero-commission tours. Consequently, this would facilitate more positive contributions of the Chinese outbound tourism industry to global tourism development. Originality/value - No empirical study on the zero-tour phenomenon was found in the literature. Based on the game theory, the proposed and empirically tested nine factors can serve as the foundation on which future studies on the zero-commission tour can be conducted. © Emerald Group Publishing Limited.en_US
dc.languageengen_US
dc.publisherEmerald Group Publishing Limited. The Journal's web site is located at http://www.emeraldinsight.com/ijchm.htmen_US
dc.relation.ispartofInternational Journal of Contemporary Hospitality Managementen_US
dc.subjectChinaen_US
dc.subjectInternational Travelen_US
dc.subjectTourismen_US
dc.titleUnderstanding the mechanism behind the zero-commission Chinese outbound package tours: Evidence from case studiesen_US
dc.typeArticleen_US
dc.identifier.emailLi, Y: liyiping@hku.hken_US
dc.identifier.authorityLi, Y=rp01719en_US
dc.description.naturelink_to_subscribed_fulltexten_US
dc.identifier.doi10.1108/09596110910975981en_US
dc.identifier.scopuseid_2-s2.0-70350328447en_US
dc.identifier.hkuros170580-
dc.relation.referenceshttp://www.scopus.com/mlt/select.url?eid=2-s2.0-70350328447&selection=ref&src=s&origin=recordpageen_US
dc.identifier.volume21en_US
dc.identifier.issue6en_US
dc.identifier.spage734en_US
dc.identifier.epage751en_US
dc.identifier.isiWOS:000276895700007-
dc.publisher.placeUnited Kingdomen_US
dc.identifier.scopusauthoridZhang, HQ=9333052600en_US
dc.identifier.scopusauthoridYan, YQ=24832283900en_US
dc.identifier.scopusauthoridLi, Y=16022638800en_US

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