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Article: An empirical investigation of web site use using a commitment-based model

TitleAn empirical investigation of web site use using a commitment-based model
Authors
KeywordsAffective Commitment
And Trust
Calculative Commitment
Continuous Use
Customer Retention
Quality Of Alternatives
Issue Date2006
PublisherBlackwell Publishing, Inc. The Journal's web site is located at http://www.blackwellpublishing.com/journals/DECI
Citation
Decision Sciences, 2006, v. 37 n. 3, p. 427-444 How to Cite?
AbstractCompanies throughout industry are interested in retaining existing customers, because customers' continuous consumption of products and services is critical to the long-term value propositions of most organizations. Thus, decision-making strategies that promote continuous use and customer retention are of research interest, both theoretically and practically. In the present research, we investigate one important area of continuous usage, that of Web site use. In particular, we use several theories of commitment to understand how an individual's decision to continue to use a Web site is influenced by his or her commitment toward that Web site and the vendor that supports it. Results derived from data collected from 335 users of a variety of Web sites indicated that affective commitment, calculative commitment, quality of alternatives, and trust were significantly associated with an individual's behavioral intention to continue to use a Web site. Implications for customer retention and decision-making strategies are discussed. © 2006, The Author.
Persistent Identifierhttp://hdl.handle.net/10722/177971
ISSN
2015 Impact Factor: 1.418
2015 SCImago Journal Rankings: 1.586
ISI Accession Number ID
References

 

DC FieldValueLanguage
dc.contributor.authorLi, Den_US
dc.contributor.authorBrowne, GJen_US
dc.contributor.authorChau, PYKen_US
dc.date.accessioned2012-12-19T09:41:06Z-
dc.date.available2012-12-19T09:41:06Z-
dc.date.issued2006en_US
dc.identifier.citationDecision Sciences, 2006, v. 37 n. 3, p. 427-444en_US
dc.identifier.issn0011-7315en_US
dc.identifier.urihttp://hdl.handle.net/10722/177971-
dc.description.abstractCompanies throughout industry are interested in retaining existing customers, because customers' continuous consumption of products and services is critical to the long-term value propositions of most organizations. Thus, decision-making strategies that promote continuous use and customer retention are of research interest, both theoretically and practically. In the present research, we investigate one important area of continuous usage, that of Web site use. In particular, we use several theories of commitment to understand how an individual's decision to continue to use a Web site is influenced by his or her commitment toward that Web site and the vendor that supports it. Results derived from data collected from 335 users of a variety of Web sites indicated that affective commitment, calculative commitment, quality of alternatives, and trust were significantly associated with an individual's behavioral intention to continue to use a Web site. Implications for customer retention and decision-making strategies are discussed. © 2006, The Author.en_US
dc.languageengen_US
dc.publisherBlackwell Publishing, Inc. The Journal's web site is located at http://www.blackwellpublishing.com/journals/DECIen_US
dc.relation.ispartofDecision Sciencesen_US
dc.subjectAffective Commitmenten_US
dc.subjectAnd Trusten_US
dc.subjectCalculative Commitmenten_US
dc.subjectContinuous Useen_US
dc.subjectCustomer Retentionen_US
dc.subjectQuality Of Alternativesen_US
dc.titleAn empirical investigation of web site use using a commitment-based modelen_US
dc.typeArticleen_US
dc.identifier.emailChau, PYK: pykchau@hkucc.hku.hken_US
dc.identifier.authorityChau, PYK=rp01052en_US
dc.description.naturelink_to_subscribed_fulltexten_US
dc.identifier.doi10.1111/j.1540-5414.2006.00133.xen_US
dc.identifier.scopuseid_2-s2.0-33749504226en_US
dc.identifier.hkuros121427-
dc.relation.referenceshttp://www.scopus.com/mlt/select.url?eid=2-s2.0-33749504226&selection=ref&src=s&origin=recordpageen_US
dc.identifier.volume37en_US
dc.identifier.issue3en_US
dc.identifier.spage427en_US
dc.identifier.epage444en_US
dc.identifier.isiWOS:000240996900005-
dc.publisher.placeUnited Statesen_US
dc.identifier.scopusauthoridLi, D=13805539900en_US
dc.identifier.scopusauthoridBrowne, GJ=14059460000en_US
dc.identifier.scopusauthoridChau, PYK=7102267201en_US
dc.identifier.citeulike886229-

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