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Article: Pricing/inventory decisions and profit shares in a non-integrated marketing channel for a single-period product

TitlePricing/inventory decisions and profit shares in a non-integrated marketing channel for a single-period product
Authors
KeywordsInventory
Price
Single Period Products
Supply Chain
Issue Date2001
PublisherPalgrave Macmillan Ltd. The Journal's web site is located at http://www.palgrave-journals.com/jors/index.html
Citation
Journal Of The Operational Research Society, 2001, v. 52 n. 6, p. 682-690 How to Cite?
AbstractWe consider the situation in which the manufacturer of a single-period product first sets the unit wholesale price and then the retailer responds with an order size. We present mostly analytical results on the effects of the problem's environmental parameters (such as shortage cost and demand uncertainty) on the optimal decisions (ie, the unit wholesale price and retailer's order size) and on the expected profits of the manufacturer and of the retailer. Some of these effects are counter-intuitive and/or contradict related results published recently for similar models. The most important finding is that demand uncertainty is always harmful to the manufacturer but is very often beneficial to the retailer. This means that when the manufacturer can set the wholesale price, the manufacturer should be much more supportive (or even aggressive) than previously advised towards activities such as market surveys and 'Quick Response' that reduce the retailer's market uncertainty; in contrast, the retailer need not be as enthusiastic about these activities.
Persistent Identifierhttp://hdl.handle.net/10722/177884
ISSN
2015 Impact Factor: 1.225
2015 SCImago Journal Rankings: 1.026
References

 

DC FieldValueLanguage
dc.contributor.authorLau, HSen_US
dc.contributor.authorLau, AHLen_US
dc.contributor.authorKottas, JFen_US
dc.date.accessioned2012-12-19T09:40:41Z-
dc.date.available2012-12-19T09:40:41Z-
dc.date.issued2001en_US
dc.identifier.citationJournal Of The Operational Research Society, 2001, v. 52 n. 6, p. 682-690en_US
dc.identifier.issn0160-5682en_US
dc.identifier.urihttp://hdl.handle.net/10722/177884-
dc.description.abstractWe consider the situation in which the manufacturer of a single-period product first sets the unit wholesale price and then the retailer responds with an order size. We present mostly analytical results on the effects of the problem's environmental parameters (such as shortage cost and demand uncertainty) on the optimal decisions (ie, the unit wholesale price and retailer's order size) and on the expected profits of the manufacturer and of the retailer. Some of these effects are counter-intuitive and/or contradict related results published recently for similar models. The most important finding is that demand uncertainty is always harmful to the manufacturer but is very often beneficial to the retailer. This means that when the manufacturer can set the wholesale price, the manufacturer should be much more supportive (or even aggressive) than previously advised towards activities such as market surveys and 'Quick Response' that reduce the retailer's market uncertainty; in contrast, the retailer need not be as enthusiastic about these activities.en_US
dc.languageengen_US
dc.publisherPalgrave Macmillan Ltd. The Journal's web site is located at http://www.palgrave-journals.com/jors/index.htmlen_US
dc.relation.ispartofJournal of the Operational Research Societyen_US
dc.subjectInventoryen_US
dc.subjectPriceen_US
dc.subjectSingle Period Productsen_US
dc.subjectSupply Chainen_US
dc.titlePricing/inventory decisions and profit shares in a non-integrated marketing channel for a single-period producten_US
dc.typeArticleen_US
dc.identifier.emailLau, AHL: ahlau@business.hku.hken_US
dc.identifier.authorityLau, AHL=rp01072en_US
dc.description.naturelink_to_subscribed_fulltexten_US
dc.identifier.scopuseid_2-s2.0-0035365634en_US
dc.relation.referenceshttp://www.scopus.com/mlt/select.url?eid=2-s2.0-0035365634&selection=ref&src=s&origin=recordpageen_US
dc.identifier.volume52en_US
dc.identifier.issue6en_US
dc.identifier.spage682en_US
dc.identifier.epage690en_US
dc.publisher.placeUnited Kingdomen_US
dc.identifier.scopusauthoridLau, HS=7201497264en_US
dc.identifier.scopusauthoridLau, AHL=7202626080en_US
dc.identifier.scopusauthoridKottas, JF=6701582049en_US

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