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Article: Linguistic landscapes on postcards: Tourist mediation and the sociolinguistic communities of contact

TitleLinguistic landscapes on postcards: Tourist mediation and the sociolinguistic communities of contact
Authors
KeywordsCommunities Of Contact
Globalisation
Postcards
Text-Image Relation
Tourism
Writing
Issue Date2010
PublisherEquinox Publishing Ltd.. The Journal's web site is located at http://www.equinoxjournals.com/SS
Citation
Sociolinguistic Studies, 2010, v. 4 n. 3, p. 569-594 How to Cite?
AbstractAlongside 'iconic' sights such as buildings, monuments, artworks, modes of transport, and so on, linguistic landscape is a prime semiotic resource for the tourist consumption of place. Apart from their referential function (naming or indexing places, buildings, institutions, products, etc.), written signs work as symbolic resources to create a 'sense of place' and as performative displays of identity for their producers and consumers. This paper examines the representation and production of linguistic landscapes on the seemingly banal yet one of the most ubiquitous and powerful of tourist genres - the postcard. I consider six types of interpretive frames for understanding the presence (or absence) of language as part of the postcard image: absence of text; caption; greeting; spectacle; language learning and teaching; tourist script. I conclude with some observations on the sociolinguistic reflexes of mediated tourist-host contact under globalisation. © 2012, EQUINOX PUBLISHING.
Persistent Identifierhttp://hdl.handle.net/10722/177617
ISSN
2015 SCImago Journal Rankings: 0.231
References

 

DC FieldValueLanguage
dc.contributor.authorJaworski, Aen_US
dc.date.accessioned2012-12-19T09:37:58Z-
dc.date.available2012-12-19T09:37:58Z-
dc.date.issued2010en_US
dc.identifier.citationSociolinguistic Studies, 2010, v. 4 n. 3, p. 569-594en_US
dc.identifier.issn1750-8649en_US
dc.identifier.urihttp://hdl.handle.net/10722/177617-
dc.description.abstractAlongside 'iconic' sights such as buildings, monuments, artworks, modes of transport, and so on, linguistic landscape is a prime semiotic resource for the tourist consumption of place. Apart from their referential function (naming or indexing places, buildings, institutions, products, etc.), written signs work as symbolic resources to create a 'sense of place' and as performative displays of identity for their producers and consumers. This paper examines the representation and production of linguistic landscapes on the seemingly banal yet one of the most ubiquitous and powerful of tourist genres - the postcard. I consider six types of interpretive frames for understanding the presence (or absence) of language as part of the postcard image: absence of text; caption; greeting; spectacle; language learning and teaching; tourist script. I conclude with some observations on the sociolinguistic reflexes of mediated tourist-host contact under globalisation. © 2012, EQUINOX PUBLISHING.en_US
dc.languageengen_US
dc.publisherEquinox Publishing Ltd.. The Journal's web site is located at http://www.equinoxjournals.com/SSen_US
dc.relation.ispartofSociolinguistic Studiesen_US
dc.subjectCommunities Of Contacten_US
dc.subjectGlobalisationen_US
dc.subjectPostcardsen_US
dc.subjectText-Image Relationen_US
dc.subjectTourismen_US
dc.subjectWritingen_US
dc.titleLinguistic landscapes on postcards: Tourist mediation and the sociolinguistic communities of contacten_US
dc.typeArticleen_US
dc.identifier.emailJaworski, A: jaworski@hku.hken_US
dc.identifier.authorityJaworski, A=rp01597en_US
dc.description.naturelink_to_subscribed_fulltexten_US
dc.identifier.doi10.1558/sols.v4i3.569en_US
dc.identifier.scopuseid_2-s2.0-84856164836en_US
dc.identifier.hkuros236675-
dc.relation.referenceshttp://www.scopus.com/mlt/select.url?eid=2-s2.0-84856164836&selection=ref&src=s&origin=recordpageen_US
dc.identifier.volume4en_US
dc.identifier.issue3en_US
dc.identifier.spage569en_US
dc.identifier.epage594en_US
dc.identifier.eissn1750-8657-
dc.publisher.placeUnited Kingdomen_US
dc.identifier.scopusauthoridJaworski, A=7005806898en_US

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