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postgraduate thesis: The implementation of customer relationship management as a key performance indicator for the service apartment industry in Hong Kong: a case study of standard serviced apartment

TitleThe implementation of customer relationship management as a key performance indicator for the service apartment industry in Hong Kong: a case study of standard serviced apartment
Authors
Issue Date2012
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
Citation
Yeung, W. [楊永倫]. (2012). The implementation of customer relationship management as a key performance indicator for the service apartment industry in Hong Kong : a case study of standard serviced apartment. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b4834375
AbstractService Apartment, as a new growth real estate sub-market had rapid growth in the past decade. Under the change of market condition and impact from its own characteristic, Service Apartment industry is facing a great challenge. In the marketplace, different organization would adopt different business strategies to confront the challenges. Apart from those common business strategies, Customer Relationship Management is one of the common strategies that has widely adopted by different organization and the effect was highly recognized. Therefore, some of the operators of Service Apartment also adopt Customer Relationship Management into the operation to improve the competitiveness and performance of the apartment. In view of Service Apartment is a new growth industry, we attempt to conduct a case study in a standard class Service Apartment in Hong Kong to identify the importance of CRM to the Service Apartment industry and evaluate the performance of CRM application from operator's and user's view point and hence to identify the potential improvement on the application. 4
DegreeMaster of Housing Management
SubjectCustomer relations - Management.
Apartments - China - Hong Kong.
Dept/ProgramHousing Management

 

DC FieldValueLanguage
dc.contributor.authorYeung, Wing-lun.-
dc.contributor.author楊永倫.-
dc.date.issued2012-
dc.identifier.citationYeung, W. [楊永倫]. (2012). The implementation of customer relationship management as a key performance indicator for the service apartment industry in Hong Kong : a case study of standard serviced apartment. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b4834375-
dc.description.abstractService Apartment, as a new growth real estate sub-market had rapid growth in the past decade. Under the change of market condition and impact from its own characteristic, Service Apartment industry is facing a great challenge. In the marketplace, different organization would adopt different business strategies to confront the challenges. Apart from those common business strategies, Customer Relationship Management is one of the common strategies that has widely adopted by different organization and the effect was highly recognized. Therefore, some of the operators of Service Apartment also adopt Customer Relationship Management into the operation to improve the competitiveness and performance of the apartment. In view of Service Apartment is a new growth industry, we attempt to conduct a case study in a standard class Service Apartment in Hong Kong to identify the importance of CRM to the Service Apartment industry and evaluate the performance of CRM application from operator's and user's view point and hence to identify the potential improvement on the application. 4-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofHKU Theses Online (HKUTO)-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.source.urihttp://hub.hku.hk/bib/B48343754-
dc.subject.lcshCustomer relations - Management.-
dc.subject.lcshApartments - China - Hong Kong.-
dc.titleThe implementation of customer relationship management as a key performance indicator for the service apartment industry in Hong Kong: a case study of standard serviced apartment-
dc.typePG_Thesis-
dc.identifier.hkulb4834375-
dc.description.thesisnameMaster of Housing Management-
dc.description.thesislevelMaster-
dc.description.thesisdisciplineHousing Management-
dc.description.naturepublished_or_final_version-
dc.identifier.doi10.5353/th_b4834375-
dc.date.hkucongregation2012-

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