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Article: Reconceptualising corporate strategy in business and management education

TitleReconceptualising corporate strategy in business and management education
Authors
KeywordsBusiness education
Careers
Corporate strategy
Ethics
Higher Education
Small firms
Issue Date1999
PublisherEmerald Group Publishing Limited. The Journal's web site is located at http://www.emeraldinsight.com/et.htm
Citation
Education + Training, 1999, v. 41 n. 1, p. 20 - 26 How to Cite?
AbstractCorporate Strategy (CS) has traditionally played a pivotal role in the undergraduate business curriculum and is normally a required final year course. While the managerial experience of students at postgraduate level provides a clear justification for requiring students to study CS, the decline of work experience and the massification of UK higher education raises question marks regarding the relevance of CS in undergraduate business education. CS may also be criticised as being overly concerned with simplified and abstract theories inappropriate in a rapidly changing post-Fordist economy. In response to these challenges there needs to be a re-conceptualisation of CS as a preparation for empowered and informed employees rather than as a preparation for potential senior managers. The teaching of CS also needs to take greater account of changes in the economic environment such as the growth of smaller businesses and the importance of ethics.
Persistent Identifierhttp://hdl.handle.net/10722/169899
ISSN
2015 SCImago Journal Rankings: 0.532

 

DC FieldValueLanguage
dc.contributor.authorMacfarlane, BJen_US
dc.contributor.authorPerkins, Aen_US
dc.date.accessioned2012-10-26T00:48:35Z-
dc.date.available2012-10-26T00:48:35Z-
dc.date.issued1999en_US
dc.identifier.citationEducation + Training, 1999, v. 41 n. 1, p. 20 - 26en_US
dc.identifier.issn0040-0912en_US
dc.identifier.urihttp://hdl.handle.net/10722/169899-
dc.description.abstractCorporate Strategy (CS) has traditionally played a pivotal role in the undergraduate business curriculum and is normally a required final year course. While the managerial experience of students at postgraduate level provides a clear justification for requiring students to study CS, the decline of work experience and the massification of UK higher education raises question marks regarding the relevance of CS in undergraduate business education. CS may also be criticised as being overly concerned with simplified and abstract theories inappropriate in a rapidly changing post-Fordist economy. In response to these challenges there needs to be a re-conceptualisation of CS as a preparation for empowered and informed employees rather than as a preparation for potential senior managers. The teaching of CS also needs to take greater account of changes in the economic environment such as the growth of smaller businesses and the importance of ethics.-
dc.languageengen_US
dc.publisherEmerald Group Publishing Limited. The Journal's web site is located at http://www.emeraldinsight.com/et.htmen_US
dc.relation.ispartofEducation + Trainingen_US
dc.subjectBusiness educationen_US
dc.subjectCareersen_US
dc.subjectCorporate strategyen_US
dc.subjectEthicsen_US
dc.subjectHigher Educationen_US
dc.subjectSmall firmsen_US
dc.titleReconceptualising corporate strategy in business and management educationen_US
dc.typeArticleen_US
dc.identifier.emailMacfarlane, BJ: bmac@hku.hken_US
dc.identifier.authorityMacfarlane, BJ=rp01422en_US
dc.description.naturelink_to_subscribed_fulltexten_US
dc.identifier.doi10.1108/00400919910255906en_US
dc.identifier.volume41en_US
dc.identifier.issue1en_US
dc.identifier.spage20en_US
dc.identifier.epage26en_US
dc.publisher.placeUnited Kingdomen_US

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