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Conference Paper: The research on media audience market segmentation based on cluster analysis

TitleThe research on media audience market segmentation based on cluster analysis
Authors
KeywordsCluster Analysis
Market Segmentation
Spss
Tv Viewers
Issue Date2011
PublisherTrans Tech Publications Ltd.. The Journal's web site is located at http://www.scitec.ch/1022-6680/
Citation
Advanced Materials Research, 2011, v. 219-220, p. 84-87 How to Cite?
AbstractThis paper is based on the theories of consumer market segmentation. With the use of Cluster Analysis and regarding the characters of media market, the article also analyzes the Index System of Audience Structure. With the help of SPSS statistical analysis software, we will set a new analysis system about media audience structure, which has multiple indicators. In addition, there is one specific case about classification and structure of the television audience. © 2011 Trans Tech Publications.
Persistent Identifierhttp://hdl.handle.net/10722/168873
ISSN
2015 SCImago Journal Rankings: 0.115
ISI Accession Number ID
References

 

DC FieldValueLanguage
dc.contributor.authorLu, Wen_US
dc.date.accessioned2012-10-08T03:35:18Z-
dc.date.available2012-10-08T03:35:18Z-
dc.date.issued2011en_US
dc.identifier.citationAdvanced Materials Research, 2011, v. 219-220, p. 84-87en_US
dc.identifier.issn1022-6680en_US
dc.identifier.urihttp://hdl.handle.net/10722/168873-
dc.description.abstractThis paper is based on the theories of consumer market segmentation. With the use of Cluster Analysis and regarding the characters of media market, the article also analyzes the Index System of Audience Structure. With the help of SPSS statistical analysis software, we will set a new analysis system about media audience structure, which has multiple indicators. In addition, there is one specific case about classification and structure of the television audience. © 2011 Trans Tech Publications.en_US
dc.languageengen_US
dc.publisherTrans Tech Publications Ltd.. The Journal's web site is located at http://www.scitec.ch/1022-6680/en_US
dc.relation.ispartofAdvanced Materials Researchen_US
dc.subjectCluster Analysisen_US
dc.subjectMarket Segmentationen_US
dc.subjectSpssen_US
dc.subjectTv Viewersen_US
dc.titleThe research on media audience market segmentation based on cluster analysisen_US
dc.typeConference_Paperen_US
dc.identifier.emailLu, W:luwei@hku.hken_US
dc.identifier.authorityLu, W=rp00754en_US
dc.description.naturelink_to_subscribed_fulltexten_US
dc.identifier.doi10.4028/www.scientific.net/AMR.219-220.84en_US
dc.identifier.scopuseid_2-s2.0-79955079273en_US
dc.relation.referenceshttp://www.scopus.com/mlt/select.url?eid=2-s2.0-79955079273&selection=ref&src=s&origin=recordpageen_US
dc.identifier.volume219-220en_US
dc.identifier.spage84en_US
dc.identifier.epage87en_US
dc.identifier.isiWOS:000292631200019-
dc.publisher.placeSwitzerlanden_US
dc.identifier.scopusauthoridLu, W=27868087600en_US

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