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Article: Volume building as competitive strategy

TitleVolume building as competitive strategy
Authors
KeywordsCompetitive advantage
Hong Kong
Prefabrication
Strategy
Issue Date2008
PublisherRoutledge. The Journal's web site is located at http://www.tandf.co.uk/journals/titles/01446193.asp
Citation
Construction Management And Economics, 2008, v. 26 n. 2, p. 161-176 How to Cite?
AbstractThe competitive strategy and advantage of building contractors is examined. In Hong Kong, just a few contractors have dominated the market of public housing construction, where prefabrication is mandatory. Does prefabrication technology lead to business success? Based on quantitative analysis of a questionnaire survey and its validation with interviews, we find that prefabrication by itself is not regarded as a sustainable source of competitive advantage. Instead, market share is the most statistically significant factor related to business growth. The experience curve theory suggests that, upon acquiring a critical volume of business, contractors have the opportunity to exploit economies of scale, bargaining power and learning to reduce costs to get more business. Through this iterative process, some contractors would manage to innovate their building process to make their supply chain management more efficient and effective than others', thus attaining competitive advantage in cost leadership and getting more business in return to sustain their volume building strategy. The findings suggest that, to succeed in a mature industry such as building construction, it takes clever harnessing of the construction process rather than simply the mastery of prefabrication technology itself.
Persistent Identifierhttp://hdl.handle.net/10722/167156
ISSN
2015 SCImago Journal Rankings: 0.967
References

 

DC FieldValueLanguage
dc.contributor.authorChiang, YHen_HK
dc.contributor.authorTang, BSen_HK
dc.contributor.authorWong, Fen_HK
dc.date.accessioned2012-09-28T04:04:39Z-
dc.date.available2012-09-28T04:04:39Z-
dc.date.issued2008en_HK
dc.identifier.citationConstruction Management And Economics, 2008, v. 26 n. 2, p. 161-176en_HK
dc.identifier.issn0144-6193en_HK
dc.identifier.urihttp://hdl.handle.net/10722/167156-
dc.description.abstractThe competitive strategy and advantage of building contractors is examined. In Hong Kong, just a few contractors have dominated the market of public housing construction, where prefabrication is mandatory. Does prefabrication technology lead to business success? Based on quantitative analysis of a questionnaire survey and its validation with interviews, we find that prefabrication by itself is not regarded as a sustainable source of competitive advantage. Instead, market share is the most statistically significant factor related to business growth. The experience curve theory suggests that, upon acquiring a critical volume of business, contractors have the opportunity to exploit economies of scale, bargaining power and learning to reduce costs to get more business. Through this iterative process, some contractors would manage to innovate their building process to make their supply chain management more efficient and effective than others', thus attaining competitive advantage in cost leadership and getting more business in return to sustain their volume building strategy. The findings suggest that, to succeed in a mature industry such as building construction, it takes clever harnessing of the construction process rather than simply the mastery of prefabrication technology itself.en_HK
dc.languageengen_US
dc.publisherRoutledge. The Journal's web site is located at http://www.tandf.co.uk/journals/titles/01446193.aspen_HK
dc.relation.ispartofConstruction Management and Economicsen_HK
dc.subjectCompetitive advantageen_HK
dc.subjectHong Kongen_HK
dc.subjectPrefabricationen_HK
dc.subjectStrategyen_HK
dc.titleVolume building as competitive strategyen_HK
dc.typeArticleen_HK
dc.identifier.emailTang, BS: bsbstang@hku.hken_HK
dc.identifier.authorityTang, BS=rp01646en_HK
dc.description.naturelink_to_subscribed_fulltexten_US
dc.identifier.doi10.1080/01446190701749151en_HK
dc.identifier.scopuseid_2-s2.0-39749160902en_HK
dc.relation.referenceshttp://www.scopus.com/mlt/select.url?eid=2-s2.0-39749160902&selection=ref&src=s&origin=recordpageen_HK
dc.identifier.volume26en_HK
dc.identifier.issue2en_HK
dc.identifier.spage161en_HK
dc.identifier.epage176en_HK
dc.publisher.placeUnited Kingdomen_HK
dc.identifier.scopusauthoridChiang, YH=7201593363en_HK
dc.identifier.scopusauthoridTang, BS=7402560881en_HK
dc.identifier.scopusauthoridWong, F=14421793500en_HK

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