Conference Paper: The impact of query suggestion in E-commerce websites
| Title | The impact of query suggestion in E-commerce websites |
|---|---|
| Authors | Lee, A Chau, M |
| Keywords | Query suggestion E-commerce websites Cognitive load Customer satisfaction Purchase intention |
| Issue Date | 2011 |
| Citation | The 10th Annual Workshop on E-Business (Web 2011), Shanghai, China, 4 December 2011. [How to Cite?] |
| Abstract | In this paper we propose a research agenda for studying the impact of query suggestion features on cognitive load and customer satisfaction during online shopping in e-commerce websites. Despite the popular use of query suggestion features in search engines and large e-commerce websites such as Amazon.com and eBay, there is little research in this area. Based on a review on prior literature in query suggestion and online shopping, a research model and five hypotheses are posed. A lab experiment is proposed to test the hypotheses and potential implications of the research are discussed. |
| Description | Theme: 'E-Life: Web-enabled Convergence of Commerce, Work, and Social Life' Parallel Sessions: Session 3A (5F) - Online Virtual Worlds and E-Commerce Websites |
| dc.contributor.author | Lee, A |
|---|---|
| dc.contributor.author | Chau, M |
| dc.date.accessioned | 2012-09-20T08:24:00Z |
| dc.date.available | 2012-09-20T08:24:00Z |
| dc.date.issued | 2011 |
| dc.description.abstract | In this paper we propose a research agenda for studying the impact of query suggestion features on cognitive load and customer satisfaction during online shopping in e-commerce websites. Despite the popular use of query suggestion features in search engines and large e-commerce websites such as Amazon.com and eBay, there is little research in this area. Based on a review on prior literature in query suggestion and online shopping, a research model and five hypotheses are posed. A lab experiment is proposed to test the hypotheses and potential implications of the research are discussed. |
| dc.description.nature | postprint |
| dc.description | Theme: 'E-Life: Web-enabled Convergence of Commerce, Work, and Social Life' |
| dc.description | Parallel Sessions: Session 3A (5F) - Online Virtual Worlds and E-Commerce Websites |
| dc.description.other | The 10th Annual Workshop on E-Business (Web 2011), Shanghai, China, 4 December 2011. |
| dc.identifier.citation | The 10th Annual Workshop on E-Business (Web 2011), Shanghai, China, 4 December 2011. [How to Cite?] |
| dc.identifier.epage | 7 |
| dc.identifier.hkuros | 207067 |
| dc.identifier.spage | 1 |
| dc.identifier.uri | http://hdl.handle.net/10722/165800 |
| dc.language | eng |
| dc.relation.ispartof | Proceedings of the 10th Annual Workshop on E-Business, WEB 2011 |
| dc.rights | Creative Commons: Attribution 3.0 Hong Kong License |
| dc.subject | Query suggestion |
| dc.subject | E-commerce websites |
| dc.subject | Cognitive load |
| dc.subject | Customer satisfaction |
| dc.subject | Purchase intention |
| dc.title | The impact of query suggestion in E-commerce websites |
| dc.type | Conference_Paper |