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Conference Paper: The impact of query suggestion in E-commerce websites

TitleThe impact of query suggestion in E-commerce websites
Authors
KeywordsQuery suggestion
E-commerce websites
Cognitive load
Customer satisfaction
Purchase intention
Issue Date2011
Citation
The 10th Annual Workshop on E-Business (Web 2011), Shanghai, China, 4 December 2011. How to Cite?
Abstract
In this paper we propose a research agenda for studying the impact of query suggestion features on cognitive load and customer satisfaction during online shopping in e-commerce websites. Despite the popular use of query suggestion features in search engines and large e-commerce websites such as Amazon.com and eBay, there is little research in this area. Based on a review on prior literature in query suggestion and online shopping, a research model and five hypotheses are posed. A lab experiment is proposed to test the hypotheses and potential implications of the research are discussed.
DescriptionTheme: 'E-Life: Web-enabled Convergence of Commerce, Work, and Social Life'
Persistent Identifierhttp://hdl.handle.net/10722/165800

 

DC FieldValueLanguage
dc.contributor.authorLee, Aen_US
dc.contributor.authorChau, Men_US
dc.date.accessioned2012-09-20T08:24:00Z-
dc.date.available2012-09-20T08:24:00Z-
dc.date.issued2011en_US
dc.identifier.citationThe 10th Annual Workshop on E-Business (Web 2011), Shanghai, China, 4 December 2011.en_US
dc.identifier.urihttp://hdl.handle.net/10722/165800-
dc.descriptionTheme: 'E-Life: Web-enabled Convergence of Commerce, Work, and Social Life'-
dc.descriptionParallel Sessions: Session 3A (5F) - Online Virtual Worlds and E-Commerce Websites-
dc.description.abstractIn this paper we propose a research agenda for studying the impact of query suggestion features on cognitive load and customer satisfaction during online shopping in e-commerce websites. Despite the popular use of query suggestion features in search engines and large e-commerce websites such as Amazon.com and eBay, there is little research in this area. Based on a review on prior literature in query suggestion and online shopping, a research model and five hypotheses are posed. A lab experiment is proposed to test the hypotheses and potential implications of the research are discussed.-
dc.languageengen_US
dc.relation.ispartofProceedings of the 10th Annual Workshop on E-Business, WEB 2011en_US
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.subjectQuery suggestion-
dc.subjectE-commerce websites-
dc.subjectCognitive load-
dc.subjectCustomer satisfaction-
dc.subjectPurchase intention-
dc.titleThe impact of query suggestion in E-commerce websitesen_US
dc.typeConference_Paperen_US
dc.identifier.emailLee, A: alice226@hku.hken_US
dc.identifier.emailChau, M: mchau@business.hku.hk-
dc.identifier.authorityChau, M=rp01051en_US
dc.description.naturepostprint-
dc.identifier.hkuros207067en_US
dc.identifier.spage1-
dc.identifier.epage7-
dc.description.otherThe 10th Annual Workshop on E-Business (Web 2011), Shanghai, China, 4 December 2011.-

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