Dr Kim, Min Chung 金民仲
MinChung received his Ph. D. (2008) from McCombs School of Business at the University of Texas at Austin, M. A. (2003) from the University of Michigan, Ann Arbor, and B. B. A. (2001) from SungKyunKwan University. His research focuses on understanding the firm’s different marketing strategies including advertising, branding, and corporate social responsibility, and their impacts on financial performances. He is also interested in how top executives’ characteristics influence the firm’s advertising and R&D budget allocation. In addition, he extends his research to examine the firm’s marketing spending behaviors in the growing China market. He publish his research papers in leading marketing, management, and hospitality management journals including Journal of Marketing, International Journal of Hospitality Management. His paper (2007) published in Journal of Marketing was named one of the three finalists for the 2007 MSI/H. Paul Root Award with the most impact on business practice.
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