Dr Wang, Si Helen 汪思
Helen received her Ph.D. in Marketing at the W. P. Carey School of Business, Arizona State University, an M.B.A. from The University of Hong Kong, and a B.A. from Southeast University, China.
Helen's research can be classified into two main categories: (1) customer creativity and co-created innovation and (2) dynamic social interaction and its impact on business outcomes. In the domain of customer creativity and innovation, Helen's research is focused on exploring the key common factors that influence both individual creativity and organization innovation. In the domain of dynamic social interaction and its business impact, Helen is particularly interested in conversational interactions and the emerging trend of social interaction in the computer-mediated environment.
Helen has won numerous research awards and scholarships from ASU. In 2012, Helen was nominated as AMA/Sheth Foundation Doctoral Consortium Fellow. Prior to joining the academic world, Helen has worked for more than seven years in Marketing and Management positions with several major multinational companies, including Auchan, FedEx, Oxford Instruments, APL Logistics.
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