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Professor Tse, David Kwai Che 謝貴枝

Title:

Honorary Research Fellow

Department:

Faculty of Business and Economics (HKU Business School)

Contemporary Marketing Centre

Faculty:

Faculty of Business and Economics (HKU Business School)

Publications - Articles

	Title	Author(s)	Issue Date	Views
	Role Of Conventional Ads In A Digital Age: Effects Of Internet And Conventional Advertising On Brand Awareness And Brand Desire In China Journal:International Journal of Electronic Commerce Studies	Chan, TH LEUNG, FF Tan, P Tse, DKC	2015	72
	When does FDI matter? The roles of local institutions and ethnic origins of FDI Journal:International Business Review	Wang, DT Gu, FF Tse, DK Yim, CK(B)	2013	159
	Interpersonal trust and platform credibility in a chinese multibrand online community: Effects on brand variety seeking and time spent Journal:Journal of Advertising	Hung, K Li, SY Tse, DK	2011	57
	Managing distributors' changing motivations over the course of a joint sales program Journal:Journal of Marketing	Gu, FF Kim, N Tse, DK Wang, DT	2010	167
	Effective distributor governance in emerging markets: The salience of distributor role, relationship stages, and market uncertainty Journal:Journal of International Marketing	Dong, MC Tse, DK Hung, K	2010	67
	Strengthening customer loyalty through intimacy and passion: Roles of customer-firm affection and customer-staff relationships in services Journal:Journal of Marketing Research	Yim, CK Tse, DK Chan, KW	2008	127
	Efficiency of governance mechanisms in China's distribution channels Journal:International Business Review	Dong, MC Tse, DK Cavusgil, ST	2008	37
	When does Guanxi matter? Issues of capitalization and its dark sides Journal:Journal of Marketing	Gu, FF Hung, K Tse, DK	2008	206
	Working with rivals: The impact of competitor alliances on financial performance Journal:Journal of Marketing Research	Luo, X Rindfleisch, A Tse, DK	2007	65
	Organizational changes in emerging economies: Drivers and consequences Journal:Journal of International Business Studies	Zhou, KZ Tse, DK Li, JJ	2006	149

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