HKU ResearcherPage: Tse, David Kwai Che

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Professor Tse, David Kwai Che

謝貴枝

Chair of International Marketing
Stelux Professorship in Marketing; and Professor: Chair of International Marketing
Professor (Area Co-ordinator)

Dept:

School of Business

Faculty:

Faculty of Business and Economics

Co-Investigator

		Project Code	Amount	Title	Funding Year
1		HKU 7172/00H	615317	The customer satisfaction-loyalty relationship: a re-examination and extension	2000/2001
2		HKU 7432/05H	461360	Materialistic value and status brand consumption among generation cohorts in China	2005/2006
3		HKU 7675/05H	488990	Customer participation in services: conceptualization, measurement, and impacts on service outcomes across different cultures	2005/2006
4		HKU 752807H	714520	Effect of Coalignment of Service Strategy on Service Performance Metrics and Firm Performance Outcomes: An Integrative and Contingency Approach	2007/2008

Principal Investigator

		Project Code	Amount	Title	Funding Year
1			90432	Improving media decisions in China: a targetability and cost-benefit analysis	2003/2004
2		HKU 742/95H	106545	Understanding Chinese women and their consumption decisions: a longitudinal comparisons of magazine articles and advertisements from Hong Kong, the People's Republic of China and Taiwan	1995/1996
3		HKU 753910H	331150	Assessing Consumer Product Brand performance in China: a Dynamic Capability Model	2010/2011

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