Repeat purchases and service quality


Grant Data
Project Title
Repeat purchases and service quality
Principal Investigator
Mr Sculli, Domenic   (Principal investigator)
Co-Investigator(s)
Ms So May Wing Chiu   (Co-Investigator)
Duration
24
Start Date
2001-01-01
Completion Date
2003-12-31
Amount
0
Conference Title
Presentation Title
Grant Type
Other Funding Scheme
Funding Year
2000/2001
Status
Completed
Objectives
To develop a quality measurement scale which is more accurate in predicting customer behaviour in repeated purchases in a Hong Kong context.