Attitudes among Hong Kong consumers toward Japanese products based on a psychographic parameter


Grant Data
Project Title
Attitudes among Hong Kong consumers toward Japanese products based on a psychographic parameter
Principal Investigator
Dr Petersen, Arne Volstrup   (Principal investigator)
Start Date
1990-06-01
Amount
0
Conference Title
Presentation Title
Grant Type
Other Funding Scheme
Funding Year
1989/1990
Status
Completed
Objectives
To identify and analyze attitudes among Hong Kong Chinese toward Japanese consumer products and classify such attitudes using a psychographic parameter.