Materialistic value and status brand consumption among generation cohorts in China


Grant Data
Project Title
Materialistic value and status brand consumption among generation cohorts in China
Principal Investigator
Dr Hung, Kineta Hing Kun   (Principal investigator)
Co-Investigator(s)
Professor Belk Russell W   (Co-Investigator)
Duration
30
Start Date
2005-09-01
Completion Date
2008-02-29
Amount
461360
Conference Title
Presentation Title
Keywords
materialism, consumption, China
Discipline
Business and Management Studies (including Accounting) (Obsolete)
Sponsor
RGC General Research Fund (GRF)
HKU Project Code
HKU 7432/05H
Grant Type
General Research Fund (GRF)
Funding Year
2005/2006
Status
Completed