Franchising as a nexus of incentive devices for production involving a brand name


Grant Data
Project Title
Franchising as a nexus of incentive devices for production involving a brand name
Principal Investigator
Dr Bai, Chongen   (Principal investigator)
Duration
24
Start Date
2003-09-01
Completion Date
2005-08-31
Amount
164000
Conference Title
Presentation Title
Keywords
Franchising
Discipline
Business and Management Studies (including Accounting) (Obsolete)
Sponsor
RGC General Research Fund (GRF)
HKU Project Code
HKU 7210/03H
Grant Type
General Research Fund (GRF)
Funding Year
2003/2004
Status
Completed
Objectives
To provide a unified theoretical framework to understand various incentive devices in franchising, including dual distribution, minimum quality standards, asset specificity, mandatory advertising expenditures, and area development plans.