Franchising as a nexus of incentive devices for production involving a brand name
Dr Bai, Chongen (Principal investigator)
Business and Management Studies (including Accounting) (Obsolete)
RGC General Research Fund (GRF)
HKU Project Code
General Research Fund (GRF)
To provide a unified theoretical framework to understand various incentive devices in franchising, including dual distribution, minimum quality standards, asset specificity, mandatory advertising expenditures, and area development plans.