The Taste of a Good Deal: How Transactional Utility Affects Experiential Utility

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Grant Data
Project Title
The Taste of a Good Deal: How Transactional Utility Affects Experiential Utility
Principal Investigator
Dr Jia, Shi Jayson   (Principal Investigator (PI))
Duration
30
Start Date
2014-08-09
Amount
569600
Conference Title
The Taste of a Good Deal: How Transactional Utility Affects Experiential Utility
Presentation Title
Keywords
epihedonics, experiential utility, goodness-of-deal, mode of payment, placebo effect
Discipline
Marketing
Panel
Business Studies (B)
HKU Project Code
27500114
Grant Type
Early Career Scheme (ECS)
Funding Year
2014
Status
Completed