The Taste of a Good Deal: How Transactional Utility Affects Experiential Utility


Grant Data
Project Title
The Taste of a Good Deal: How Transactional Utility Affects Experiential Utility
Principal Investigator
Dr Jia, Shi Jayson   (Principal investigator)
Duration
30
Start Date
2014-08-09
Completion Date
2017-02-08
Amount
569600
Conference Title
Presentation Title
Keywords
experiential utility, placebo effect, epihedonics, goodness-of-deal, mode of payment
Discipline
Marketing
Sponsor
RGC Early Career Scheme (ECS)
HKU Project Code
27500114
Grant Type
Early Career Scheme (ECS)
Funding Year
2014/2015
Status
On-going