Shape Matters: How does Logo and Product Design Influence Consumer Inferences


Grant Data
Project Title
Shape Matters: How does Logo and Product Design Influence Consumer Inferences
Principal Investigator
Professor Gorn, Gerald Joseph   (Co-Investigator)
Co-Investigator(s)
Dr Jiang Yuwei   (Principal investigator)
Duration
30
Start Date
2010-10-01
Completion Date
2013-03-31
Amount
207000
Conference Title
Presentation Title
Keywords
Brand, Logo, Consumer Inference, Product Design
Discipline
Marketing
Panel
Humanities & Social Sciences (H)
Sponsor
RGC General Research Fund (GRF)
HKU Project Code
PolyU544210H
Grant Type
General Research Fund (GRF)
Funding Year
2010/2011
Status
Completed