Results 1 to 6 of 6
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TypeTitleAuthor(s)YearViews
Guanxi’s Effects on Market Performance in China: Challenges of Internalizing Guanxi and Avoiding its Dark Sides', manuscript under review at
Publisher:
American Marketing Association. The Journal's web site is located at http://www.marketingpower.com
Gu, FF; Hung, KHK; Tse, DKC2007318
 
Multiple Reference Effects on Service Satisfaction and Commitment: Roles of Alternative Attractiveness and Self-Image Congruity'
Journal:
Journal of Retailing
Publisher:
Pergamon. The Journal's web site is located at http://www.elsevier.com/locate/jretai
Yim, BCK; Chan, W; Hung, KHK2007189
 
A Social Institutional Approach to Identifying Generation Cohorts in China with a Comparison to American Consumers
Journal:
Journal of International Business Studies
Publisher:
Palgrave Macmillan Ltd. The Journal's web site is located at http://www.palgrave-journals.com/jibs/index.html
Hung, KHK; Gu, FF; Yim, BCK200791
 
Do Social Instituttions Matter to Markets in Transition? Investigationg Consumer Sentiment in China'
Journal:
Multinational Business Review
Publisher:
Saint Louis University, John Cook School of Business. The Journal's web site is located at http://www.slu.edu/x17154.xml
Yim, BCK; Hung, KHK; Zhou, J.N; Zhu, J2006119
 
The Effectiveness of Joint-Venture and Local Lifestyle Magazines in China'
Proceedings/Conference:
Asia-Pacific Advances in Consumer Research
Publisher:
Prove, UT: Association for Consumer Research.
Gu, F; Hung, KHK; Tse, DKC2005228
 
Determinants for Consumption Materialism among Late Adolescents in China'
Proceedings/Conference:
Advances in Consumer Research
Publisher:
Association for Consumer Research.
Gu, F; Hung, KHK; Tse, DKC2005226
 
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