Browse by Author Hung, KHK
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| Title | Author(s) | Year | View Count |
 | Reflexive Learning in a Multi-brand Virtual Community:
Salience, Contrasts, and Rules', manuscript under review at | Hung, KHK; Tse, DKC | 2007 | 297 |
| Guanxi’s Effects on Market Performance in China: Challenges of Internalizing Guanxi and Avoiding its Dark Sides', manuscript under review at | Gu, FF; Hung, KHK; Tse, DKC | 2007 | 273 |
| A Social Institutional Approach to Identifying Generation Cohorts in China with a Comparison to American Consumers | Hung, KHK; Gu, FF; Yim, BCK | 2007 | 83 |
| Multiple Reference Effects on Service Satisfaction and Commitment: Roles of Alternative Attractiveness and Self-Image Congruity' | Yim, BCK; Chan, W; Hung, KHK | 2007 | 191 |
| Do Social Instituttions Matter to Markets in Transition? Investigationg Consumer Sentiment in China' | Yim, BCK; Hung, KHK; Zhou, J.N; Zhu, J | 2006 | 124 |
| Determinants for Consumption Materialism among Late Adolescents in China' | Gu, F; Hung, KHK; Tse, DKC | 2005 | 200 |
| The Effectiveness of Joint-Venture and Local Lifestyle Magazines in China' | Gu, F; Hung, KHK; Tse, DKC | 2005 | 204 |
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